All I can say is about this story is WOW.
I've been lazy in my blogging contributions lately, but when I came across this article from TheDailyMail in the UK, I decided I had to stop and share it with our readers.
A recent survey of 2,000 people in Great Britain, conducted by the non-profit group LEAF (Linking Environment and Farming) found some remarkable results when it comes to what today's young people know about where their food comes from.
In this survey, people were asked to match staple foods like eggs, jam, butter and milk with pictures of the animal or crop that it comes from.
Although older respondents typically performed fairly well in such a task (an easy one if you ask me), young adults (age 16 to 23) often made some awful connections. However, let's start on a positive note by pointing out that two-thirds of British young adults were able to match eggs with chickens.
That's right, I said that one of the positives was that only a third of young adults don't know that EGGS come from CHICKENS.
Other notable results showed that only half of young adults in the survey correctly associated a steak with beef cattle and a surprising number of them also thought that jam came from cereal crops.
Thank goodness this survey wasn't done on American soil, I would optimistically expect our young adults to perform much better on this questionnaire. However, given the lack of exposure to food production many kids today face, I wouldn't be surprised if American young adults performed similarly.
Overall, I do question the validity of some of these responses as it just seems ridiculous that people can't link staple products like milk and meat with the animal they come from, or the fact that they come from an animal and not a grain like wheat! Nevertheless, there is clearly a growing gap between food producers and the majority of consumers, and this survey underscores the need for better education about food production, especially for young people in the modern world.
As agriculturalists, we must find ways to tell our story to people outside of rural America.