Seven out of ten Americans wrongly believe the Humane Society of the United States (HSUS) is a pet-shelter "umbrella group," according to a recent survey. The survey that was commissioned by the nonprofit Center for Consumer Freedom and conducted by Opinion Research Corporation.
In my personal experience, social networking advocacy is a great way to clear up misconceptions like this. The Humane Society of the United States is an organization that – despite its misleading name – does not operate any animal shelters or spay and neuter clinics but does spend a considerable amount of its time and money lobbying against animal agriculture. From time to time, I utilize my personal Facebook page to share this with others. Below is a screen shot of an interaction where my friend Craig’s opinion of HSUS changed based on my Facebook advocacy. Craig is a law student specializing in administrative law with an interest in politics.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJPCD3WZ6LU5ECiYw9dax_Xwpvd0W4nTrDHnscEa_UlmDOWYDoSCUO4q9G1TdKVtJYE4ZkqFe-MhPIjC6OiVFDoCXr-oW2ejLSAC5HgLcu_Cenq95PuXHABDmkzpLiklhYZr2fN0yCK74/s400/Picture+6.png)
I had a similar interaction with my friend Tina, a Wichita nurse.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPDJTLMu6F5ZAYQbVL_Oi6PNMxVwWB1YcbiGWfH2qDkX-TWupXZpVw0mOFhb4J3Yi5Qr2pcV-l7tOVLhYbaOlM8GBG8zs-zxN_rSYHq3whtj2WSVCtd1O18ZVjoxyfruINTIWgUm1_u3w/s400/Picture+7.png)
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