Seven out of ten Americans wrongly believe the Humane Society of the United States (HSUS) is a pet-shelter "umbrella group," according to a recent survey. The survey that was commissioned by the nonprofit Center for Consumer Freedom and conducted by Opinion Research Corporation.
In my personal experience, social networking advocacy is a great way to clear up misconceptions like this. The Humane Society of the United States is an organization that – despite its misleading name – does not operate any animal shelters or spay and neuter clinics but does spend a considerable amount of its time and money lobbying against animal agriculture. From time to time, I utilize my personal Facebook page to share this with others. Below is a screen shot of an interaction where my friend Craig’s opinion of HSUS changed based on my Facebook advocacy. Craig is a law student specializing in administrative law with an interest in politics.
I had a similar interaction with my friend Tina, a Wichita nurse.