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Thursday, February 24, 2011

Foodie Feature: I Am Angus - Creating Connections with Consumers

Connections between consumers and producers is what Food For Thought is always striving to create. A great example of this is the connection that the I Am Angus series, produced by the American Angus Association, is creating.

For your information, Angus is a breed of cattle largely used in the beef industry. Angus cattle are black hided and commonly associated with high quality carcass characteristics. Different breeds form associations to connect breeders from across the country. Breed associations are built on the premise that registered cattle are worth more, the benefits trickle down through the system to the individual producers.

I Am Angus is an hour-long show that airs on RFD-TV. All of the videos are posted on YouTube as well. This February 28th at 7 p.m., the program will feature several people in the industry with highlights including one of our own Food For Thought members, Chelsea Good, and world-renowned animal behaviorist, Dr. Temple Grandin. Tune in on RFD-TV or catch the segment on YouTube because you won't want to miss this touching video connecting consumers and producers by telling the story of agriculture.

Here is the preview that you can access today:

My best,

Tera Rooney

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