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Thursday, January 26, 2012

Grocery Shopping: No Longer Just for Women!


  Congratulations, you are no longer completely relegated to only the traditional tasks of car care, plumbing and lawn mowing. Although this unfortunately means we may have to wash a dish or fold a load of laundry every now and then, it also means we get to be involved in something we been wanting to for a long time......buying groceries!

   According to a consumer report by Yahoo and the market research firm DB5, in a survey of 1,000 fathers, 51% consider themselves to be the primary grocery shoppers for the household. With more men taking the reins of the cart, companies like Proctor & Gamble are adapting their grocery offerings to more accurately target this growing demographic.

   So-called "man-aisles" have been popping up around the country in Wal-Mart, Target, Walgreens and other chains  since 2009. Some have described their inclusion as the pinnacle of western civilization. To paint a better picture of the "man-aisle" environment, I particularly enjoyed this quote from the Chicago Tribune:

       "What is the man aisle like? The man aisle is slightly colder than room temperature and smells faintly of cedar and wet dog. The shelves are eight feet high. There is a basket filled with old baseball gloves and hammers and a rack filled with cassette tapes with pictures of trucks on them. In some places there are small fires. All the people in the man aisle stand with their arms crossed and skeptical looks on their faces. Sometimes they sing rounds together, and roll an empty keg down the aisle. No one has ever left."

That description made me pretty excited to find a "man-aisle" in my area, so if anybody knows of one near Manhattan, KS let me know. I'm up for a road trip to go buy myself some beer, bacon and cheese!




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