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Thursday, February 16, 2012

Chipotle - Back to the Start Rebuttal

I enjoyed reading this official comment on the recent Chipotle commercial that aired during the Grammy's. The gross misinformation presented in the video made a lot of agriculturists feel offended.

You can read the comment put out by the American Society of Animal Science here.

I think what I enjoyed most was the following direct quote -

“The world can afford for a few wealthy people to get pork and other animal products produced in outdoor extensive systems,” said Pettigrew. “But we cannot sustainably produce nearly enough for all the world’s people that way. Such systems require too much land and feed to be sustainable if applied across the industry.”

Sourcing food from places that Chipotle does is not wrong. It's a valid option to give consumers. However, I disagree with presenting it as a replacement for conventionally produced meat products. We have a lot of mouths to feed and we have to provide protein products for people who make $5 an hour AND for people who make $50 an hour. 

What are your thoughts?

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