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Monday, October 26, 2015

Upson Lecture Series: Vance Crowe

Vance Crowe - Director of Millennial Engagement, Monsanto
Vance Crowe - Director of Millennial Engagement, Monsanto

Farmers and ranchers wear a number of different hats - manager, botanist, animal scientist, nutritionist and many more. All in order to grown safe food for a hungry world. However, in the past decade or so they have also had to start wearing the hat of marketing practitioner by opening their doors to people who are interested in the food grown on farms and ranches. Many of these interested consumers are millennials who are cognizant of their food choices and are constantly searching for information.

To give light to some of the thinking behind the consumer trend to discover more about the food we eat, Food For Thought is hosting the next installment of the Upson Lecture Series by featuring Vance Crowe, Director of Millennial Engagement for Monsanto. Crowe will speak at Forum Hall on K-State's campus on November 10 at 7 pm and will address common consumer misperceptions about food production and from where those misperceptions stem with his lecture titled "Crossing Over the Mountain: Understanding Memes and Networks to Outcompete the Fear of Modern Agriculture.”

Be sure to join us on K-State's campus at 7 pm on November 10 for an exciting discussion about transparency in food production!

The event is free and open to the public - the Upson Lecture Series has been fully endowed by the generous support of the Kansas State University College of Veterinary Medicine classes of 1962 and 1966.

For more information about the lecture, contact Brandi Buzzard Frobose, a Food For Thought
member, at  or Lindy Bilberry, the lecture series’ coordinator

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