The Great Bacon Barter Campaign

So I just heard about one of the coolest freaking things EVER.

Oscar Meyer, in an brilliantly genius marketing strategy, has decided to employ comedian Josh Sankey as a spokesperson for their new 'thick-cut' bacon product. No big deal, right?

I could even argue that no spokesperson is needed to move bacon off the shelves. It has even been called "The Gateway Meat" by many for its power in swaying former vegetarians back into the realm of meat-eating.

But this marketing campaign is truly innovative. Oscar Meyer is sending Josh on a cross-country campaign to promote the product, even giving him a truck and refridgerated trailer for his journey.

However, the only thing he will be taking with him is 3,000 lbs of their new bacon. He will have to make it across the country by bartering with bacon in exchange for food, gas and even a place to sleep.

He will be available by social media such as Twitter and Facebook and has even claimed that if you make him an offer, he may swing through your neighborhood on his trek!


Check out this Youtube video which should tell you more!

 



 

I'm heading home now to cook up some bacon myself, writing this post has me drooling.

 

 

Cheers,

 

Hyatt Frobose

Foodie Feature: Soul Feeding Farmers

When I came across a news release that announced the non-profit status of a grassroots organization of young people with a passion for all things Ag, I wanted to send my applause all the way to California! Alexis, Salvador, Steve, Taylor and Joe were frustrated with our generation's lackluster views on where our food comes from. They aim to educated and excite people of the millennial generation. We have an abundance of choices available to us at the grocery store and this group wants us to become more aware and appreciative of that fact.

I Love Farmers They Feed My Soul are known for their aggressive approach to advocacy in social media networks. They have officially become a non-profit organization complete with a board of directors. I love that they are "rocking" the industry with an eccentric and youthful approach rather than the aged conservative appearance our industry usually receives.

Browse their website.

Follow their blog.

Retweet their tweets.

Like their facebook page.

Because they are doing a great job of promoting the farmers and ranchers who are work hard to feed our country...and our souls!

Come Creep On Us!

Readers -

Just wanted to let some of you know that we are on facebook, so come on over and creep on our page.

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We are also on twitter. Join the twitterverse and follow our tweets.

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